Established in 2006 as the brainchild of legendary artist and
producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy
Iovine, Beats Electronics provides a premium sound experience at every
touch point of the consumer’s life. It is the parent company of the
Beats™ by Dr. Dre™ line of high-quality headphones, Beats Audio™
HD-sound systems, and the MOG digital music service.
The company's mission is to provide a superior end-to-end music
experience - with headphones, devices and services - so fans feel the
emotion and hear the music the way artists intended it to sound from the
studio. This experience is aided by partnerships with HP, Chrysler
Group and HTC Mobile. Led by Co-Founder & CEO Jimmy Iovine,
Co-Founder Dr. Dre, and President & COO Luke Wood, Beats Electronics
is based in Santa Monica, CA.
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